Internet Provider Branding

coolnet.com.ua

BRANDING

About the client

Internet from Coolnet — just plug it in and forget about it! It’s all simple, straightforward and convenient.

Challenge

Creating a recognisable logo, branding for merchandise and vehicles — that stands out — and outdoor advertising that really works.

The idea

Using Coolnet’s services is as easy as pressing a button. How did we bring
this idea to life in our brand identity?
We’ll explain below.

Logo

It consists of several elements:

a unique typeface
a circle within the letter ‘c’, which resembles a cross-section of an optical cable and symbolises an access point
a rectangular button-shaped plate

We have created descriptors for the company’s areas of specialisation. They can be easily combined
with the logo.

Identity elements

We have also incorporated this button-based approach into our outdoor advertising. When potential customers look at the billboard, they take in the brand’s message block by block.

Colours

The brand’s colour palette features three main colours
and seven additional colours. This gives Coolnet a bright
and fresh look.

Primary

Additional

Branding

The familiar document folder and other corporate stationery items have also been given a vibrant new design.

We also branded the staff’s uniforms and the company’s vehicle fleet to ensure Coolnet stands out.

Communication

The internet service provider engages with
and communicates with customers on social media. To ensure Coolnet’s posts and stories engage the audience, we’ve prepared a set of creative assets in Figma. You can play around with them just like a building block set: change the colours, the layout of the blocks, and the content.