Coolnet Internet Provider Branding

coolnet.com.ua

Branding
Identity

About the Client

Coolnet Internet — connect and forget! Everything is simple, clear, and convenient.

The Challenge

Make a recognizable logo, eye-catching branding for merch and company vehicles, and effective outdoor advertising.

The Idea

Using Coolnet is as easy as pressing a button. How did we bring this concept to life in the brand identity? Let’s find out.

Logo Design

The logo consists of several elements:

a unique typographic design
a circle in the letter “C” that resembles a cross-section of an optical cable, symbolizing an access point
a rectangular button-like element

We also created descriptors for the company’s specializations that seamlessly integrate with the logo.

Brand Identity Elements

We applied the button concept to outdoor advertising as well. When potential customers see a billboard, they process the brand’s message block by block.

Colors

The brand palette includes three primary colors and seven additional ones, giving Coolnet a vibrant and fresh look.

Primary

Additional

Branding

Even simple corporate items like document folders got a bright design.

We also branded employee uniforms and the company’s vehicle fleet to enhance Coolnet’s visibility.

Communication

Coolnet interacts with customers through social media. To make their posts and stories more engaging, we developed a set of creative assets customizable like a modular system. It allows to adjust colors, layouts, and content.