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A logo can be generated in a minute. A brand cannot.
We develop identity and visual systems that will be equally recognisable on the website, in packaging, signage, and social media. One team, one logic, and one responsible party — no chaos among contractors.
- 30+
- brands since 2016
- 6
- business categories
- 6
- countries where
our clients operate - for the communication
campaign of misto.cafe
We are trusted
Red Dot Award
Our team received the Red Dot Award in the category
Brands & Communication Design 
(subcategory Advertising) for the communication campaign of the social impact café misto.cafe
WHEN YOU NEED A NEW IDENTITY
It’s not necessary to start from scratch. Sometimes a brand simply feels cramped in its own visual system.
You are launching a new brand. You need to create a cohesive system right away, rather than starting with a random logo.
The business has grown, but the identity has not. The company has changed in scale, audience, or product, but visually it still remains in the past.
The brand gets lost among competitors. The product is strong, but the visual communication does not help it stand out and be memorable.
You are entering a new market or audience. You need to rethink the visual image of the brand and adapt it to the new context.
You have a logo, but no system. Each medium looks different, and the team and contractors find it difficult to work with the brand consistently.
A rebranding is needed. You want to update the brand without losing recognisability and move it into a modern context.
Tell us about your brand.
We will advise on the working format and help create a visual identity
FORMING A COHERENT BRAND
We don’t just design a logo. We create a system that works in real business — from the initial idea to daily use.
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Strategy
positioning, tone of communication, and visual logic of the brand
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Naming
a name that reflects the company’s idea and is easy to remember
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Identity
logo, colours, fonts, and graphic system
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Digital design
website, social media, banners, presentations
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Physical media
signs, labels, packaging, merchandise
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Communication component
how a brand communicates with its audience at every touchpoint
WHAT YOU GET
A cohesive visual system for your brand and a guideline that anyone in your team or among contractors can use. The system can be scaled for a new product, channel, or market.
Basic identity
logo in all necessary formats
font solutions and colour palette
graphic system and principles of its use
key rules for applying the identity
guideline for the team and contractors
If needed, we expand the identity for specific touchpoints
packaging and product branding
website or online store
advertising creatives, billboards, and citylights
social media design
merch and other physical media
HOW WE WORK
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Immersion
We delve into the business, product, audience, and competitive landscape. We determine what the brand should communicate and to whom.
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Concept
We are shaping the visual direction and presenting the concept with a rationale for the design solutions.
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Identity
We are developing a logo and enhancing the visual system: colours, typography, graphics, and composition principles.
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Carriers
We adapt the identity to the necessary touchpoints: digital, packaging, signage, social media, advertising, and so on.
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Guideline
We establish usage rules to ensure the brand remains cohesive, regardless of who is working with it.
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Transfer
We are handing over the completed files and the system that the team can use after the project is finished.
Do you need a solution for your brand?
Tell us about yourself. We’ll create a design that works.
We understand the specifics of your niche.
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E-commerce
Recognition on marketplaces and your own website, packaging and a visual system that helps to sell
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Horeca
A unified brand image across the space, menu, packaging, social media, and other touchpoints
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Media
A flexible system that allows for quick content creation without losing recognisability
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Events and Festivals
A brand that operates on a large scale — from posters to navigation and location design
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B2B
A visual system that enhances the trust of clients and partners and works in presentations and digital.
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Franchises
A guideline that helps franchisees independently reproduce the brand without losing quality
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NGOs and grant projects
A visual system that meets donor requirements and enhances trust in the project
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Brands that have been in the market for a long time.
We are updating the identity so that the brand matches the new scale, but does not lose its accumulated recognition.
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Ella Yatsuta
Co-founder of the literary platform "Frontera"
Every year, "Frontera" works with a new focal theme, and it is important for us that it is felt throughout — from the programme and conversations on stage to the visual language of the festival. This year's theme is "Boundaries of Involvement".
The ideil team managed to find a solution that helped us visually communicate this theme.
Importantly, our collaboration with ideil goes far beyond design. The team is working on the entire digital component of the festival: from the landing page and advertising campaigns to creating animations for the stage screens. This year, ideil also developed a gamification element for fundraising for the military.
We want to specifically mention the collaboration itself. The ideil team deeply immersed themselves in "Frontera" — in its ideas, context, and atmosphere. They were present at various stages of preparation, offering solutions, picking up on our ideas, searching together with us, and caring about the outcome. This involvement was felt in everything.
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Anastasia Hulita
Project Manager of misto.cafe
misto.cafe is a complex and multifunctional project about everything that has been, is, and will be in our city.
Thanks to a comprehensive approach to branding, social media, the website, content planning, messaging, and analytics, we created a new trend for the city from the very first moment of the project's life.
We thank the ideil. team for their comprehensive approach, involvement, and assistance in bringing this idea to life as a cohesive project.
FAQ
HOW LONG DOES IT TAKE TO DEVELOP AN IDENTITY?
The timeline depends on the scale of the project, the number of carriers, and the speed of approvals. After discussing the task, we define the stages and a realistic timeline.
HOW MUCH DOES BRANDING COST?
The cost depends on the scope of work and the scale of the brand. We create a budget for a specific task, rather than selling a one-size-fits-all package.
HOW DOES IDENTITy DIFFER FROM A LOGO?
The logo is one element. The identity is a system: logo, colours, typography, graphics, and rules that help the brand appear cohesive across various touchpoints.
CAN I ORDER ONLY A LOGO?
Yes, if this specifically meets your task. But if the brand needs to be used systematically, we recommend considering the logo as part of the identity.
CAN YOU CREATE A WEBSITE, SOCIAL MEDIA, OR PACKAGING AFTER THE BRAND IDENTITY?
Yes. This is one of the advantages of working with ideil: after creating the identity, we can develop it in digital and physical formats without handing the project over to another team.