Targeted Advertising for IKOS Footwear

Targeting
Adversiting on Meta

About the Client

IKOS is a footwear brand specializing in natural materials, combining styles, comfort, and functionality. They focus on attention to detail, innovative design, and modern technologies in every shoe pair.

The Challenge

The client approached us with a clear goal: to increase sales and enhance brand recognition through targeted advertising informer

How Targeted Ads Work

Imagine searching for a new pair of sneakers. You visit the IKOS Instagram profile, browse their website, and check out a few models but wait to purchase anything.

While scrolling through stories the next day, you see an ad featuring those sneakers. That’s the power of targeted advertising.

It's like walking into a store and having the salesperson offer exactly what you need. The business also benefits, as they spend advertising money on reaching their potential customers.

Advertising Strategy for IKOS

Market and Audience Analysis

The first step in any project is a thorough research. Therefore, we analyzed the market and the target audience, studied footwear trends, and examined how seasonality affects demand.

The core audience for IKOS consists of men and women aged 23 to 45. They are interested in fashion, value style and comfort, and seek high-quality footwear made from natural materials.

Strategy Development

After gathering all the necessary data, we developed a a comprehensive advertising strategy for social media.

Website Tracking Setup

Our first step was configuring tracking on the IKOS website. This enabled us to analyze customer behavior at every stage of their interaction with the brand and assess the effectiveness of our advertising efforts.
Platform Selection

For targeted advertising, we chose two primary platforms: Facebook and Instagram. These were selected because they are where the brand's target audience is most actively engaged.
Campaign Objectives
- conversions to drive increased sales
- reach to strengthen brand awareness
- traffic to direct potential customers to the website, where they could explore the products in detail

Audience Segmentation

Grouped users by interests, behaviors, and demographics. Created look-alike informer audiences based on existing customers’ profiles.

Content

An essential aspect of advertising is leveraging all available high-quality placements and tailoring creative assets to fit each one. Our team ensured this details informer was considered.