KRUTЬ:
Advertising Campaign for a Musical Evening

Design
Copywriting
Targeting on Social Media

About the Client

“FeelGood” creative event agency, in collaboration with local businesses, organizes large-scale events in Lutsk. One of these events was an open-air musical evening featuring the talented singer and bandura player KRUTЬ, accompanied by a chamber orchestra in September 2023.

The Solution

Our digital marketing team initiated the promo campaign 14 days before the event.

Aimed to unite audiences through music and contribute to supporting the military ideil. was involved in:

- designing static and animated posters for the event
- publishing event-related content featuring partners and highlights
- creating and sharing promotional social media posts
- launching targeted advertising to boost ticket sales

Targeted Advertising Launch

To effectively promote the concert, two main objectives were selected: "traffic generation" and "audience reach".

After running rapid tests, we identified four highly effective audience segments for precise targeting.

Creative Approaches

We developed diverse ad formats to engage the audience, including:

video invitations from the star performer
static visuals
carousel ads

Launch and Results

The campaign utilized an ABO (Ad Budget Optimization) strategy, enabling control over each audience group. Three days after we added remarketing to work along with Reels invitations.