Advertising campaign for a musical evening

KRUTЬ: Music Evening Promo Campaign

About the client

The creative events agency FeelGood, in partnership with local businesses, organises large-scale events in Lutsk. One such event was an open-air music evening featuring a performance by the singer and bandura player KRUTb, accompanied by a chamber orchestra, which took place in September 2023.

Challenge

14 days before the event, our digital marketing team began developing a promotional campaign. Read on to find out what we’ve prepared for the music evening.

To warm everyone’s hearts with music<b>and support the troops, the team ideil.

prepared a poster for the event — both static and animated
created promotional posts on social media

published content about the event and its partners
launched targeted advertising to sell tickets

Launching targeted advertising

To promote the concert, we selected two main objectives: ‘Traffic’ and ‘Reach’.

Following some quick testing, we identified four effective audience segments to ensure maximum targeting accuracy.

Creative work

To capture the audience’s attention, we have developed various types of advertising creatives:

video invitations from a celebrity
static adverts
carousel ads

Launch and results

The campaign was run using ABO budgeting, which allowed us to monitor each audience separately. Three days later, we added remarketing — this ran alongside the Reels invitation.