Promo Campaign for the Chamber Opera “Stus: The Passerby”

About the client

The creative agency FeelGood invited the Kyiv-based ‘Dakh’ Theatre to Lutsk to perform the chamber opera ‘Stus: The Passer-by’ in February 2023. Indeed, it was from this theatre that the bands DakhaBrakha and Dakh Daughters emerged.

Challenge

Through design, targeting and copywriting, our digital marketing team attracted visitors to the event 14 days before the chamber opera took place.

To ensure that Vasyl Stus’s poetry
resonates loudly in Lutsk,
we have organised:

posters for social media and print
advertising creative content for Facebook and Instagram: photos and videos for posts and Stories

A libretto for a chamber opera is when the audience has read it and knows all
the lines that really stick in your mind

We have also prepared a gift card for visitors featuring quotes by Vasyl Stus.

Targeted advertising

Right from the start, we launched targeted advertising with the ‘Traffic’ objective, optimised for the maximum number of clicks.

Audience and creative assets

Through rapid testing, we identified the most effective audience segments to target.

We launched two types of adverts: video and static, which we placed on Facebook and Instagram. We also added a carousel to Stories featuring our offer and information about volunteering initiatives.