Promo Campaign for the Chamber Opera "Stus: The Passerby"

Design
Copywriting
Targeted Social Media Ads

About the Client

The creative agency FeelGood brought the Kyiv-based theater Dakh to Lutsk to present the chamber opera Stus: The Passerby. Notably, this theater is the birthplace of the famous DakhaBrakha and Dakh Daughters musical groups.

Challenge

Our digital marketing team had just 14 days to attract an audience for this event through design, targeted ads, and compelling texts.

To ensure Vasyl Stus’s poetry resonated loudly in Lutsk, we prepared:

- posters for both social media and print
- ad creatives for Facebook and Instagram, including photos, videos for posts, and stories
- a libretto for the opera, giving attendees all the context they need
- compelling texts

And keepsake postcard for attendees featuring excerpts from Vasyl Stus’s poetry.

Targeted Advertising

From day one, we launched targeted ads optimized for the "Traffic" goal, focusing on generating maximum clicks.

Audience & Creatives

We identified the most effective audience segments through rapid testing and tailored our approach accordingly.

We launched two types of ads—videos and static visuals—across Facebook and Instagram, including carousel stories that highlighted both the event and volunteer initiatives.