Google Ads for Edelvika

DIGITAL MARKETING

About the project

Edelvika is a Ukrainian brand that creates authentic designer clothing, exquisite textiles and stylish accessories. It combines traditional Ukrainian motifs with a contemporary approach to design.

Task

Increase sales and attract new customers via Google Ads.

HOW DID WE LAUNCH GOOGLE ADS FOR EDELVIKA?

Technical settings

First, we set up all the tools that help analyse user behaviour and optimise advertising:

for Google Analytics and Google Ads, we installed event tracking code — now we know when users browse the site,
which pages they visit most often, and what actions they take
we set up a Google Ads account, verified the business profile and prepared it for the launch of the ad campaign

To increase our reach and brand awareness, we launched Google Shopping and Display Ads on popular websites. This enabled us to introduce potential customers to our products and draw attention to our main product ranges.

At the same time, we created and launched Search Ads . We organised them by product type, focusing on the main product groups:

embroidered shirts: women’s, men’s, children’s (colour, size)
textiles: segmented by season and product type

This helped us attract a relevant audience right from the start and gather valuable optimisation data.

We compiled the initial results and moved on to working with Performance Max . We engaged with users and analysed their behaviour at various stages of their journey towards a purchase.

We have set up all the advertising channels:

Fully populated assets

We have added titles, descriptions, images and links to product or category pages
Product feed

We created personalised adverts that matched users’ search queries and displayed up-to-date information about products
Testing auto assets

We compared the effectiveness of automatically generated elements with those designed in advance, in order to choose the best approach

Exclusion lists

We set up exclusion lists for keywords and placement types in advance. This saved us money, as we didn’t spend it on irrelevant searches or ineffective ad placements.