Google Ads for Edelvika Brand

Google Ads
Remarketing on Social Media

Client

Edelvika is a Ukrainian brand that creates authentic designer clothing, elegant textiles, and stylish accessories. The brand combines traditional Ukrainian motifs with a modern design approach.

Challenge

To increase sales and attract new customers through Google Ads.

How We Launched Google Ads for Edelvika

Technical Setup

First, we configured all the tools to analyze user behavior and optimize the ads:
- Installed tracking codes for Google Analytics and Google Ads to monitor events. Now we know when users view the website, which pages they visit most frequently, and what actions they take.
- Set up the Google Ads account, verified the business profile, and prepared it for launching campaigns.

Ad Campaigns

We launched Google Shopping informer and Display Ads on popular websites to boost reach and brand awareness. This introduced potential customers to Edelvika’s products and highlighted the main product categories

Simultaneously, we created and launched Search Ads structuring them by product types with a focus on key product categories:
- embroidered shirts for women, men, and children (color, size)
- textiles segmented by season and product type
This helped attract relevant audiences immediately and gather valuable optimization data.

After collecting initial results, we transitioned to working with Performance Max campaigns informer We interacted with and analyzed user behavior across different stages of the purchase journey.

We fully configured advertising resources

Complete assets

Added headlines, descriptions, visuals, and links to product or category pages
Product feed

Created personalized ads aligned with user queries, reflecting up-to-date product information
Auto assets testing

We compared the performance of auto-generated elements with pre-designed ones to select the best approach