SHUZER

SHUZER is a brand of professional chemicals and products for automotive detailing and the HoReCa sector.

For SHUZER, we created the brand and its digital presence: we designed the logo, visual identity, product packaging system and corporate product website.

Our task was to build a cohesive visual system that makes the brand recognisable whilst helping users quickly navigate the wide range of professional chemicals.

SHUZER’s visual identity

We based SHUZER’s visual identity on the colour spectrum effect visible on the surface of a soap bubble.

This idea formed the basis of the brand’s graphic concept and directly links its visual identity to professional cleaning and care products.

Product Colour System

For the SHUZER product range, we have developed a colour system that serves not only a decorative but also a navigational function.

Colour coding helps users quickly distinguish between product categories and their intended uses, particularly products for car exterior and interior care.

As a result, the brand identity can easily be scaled to a large number of products, maintaining brand recognition whilst helping customers navigate the product range.

SHUZER packaging design

We have adapted the brand’s visual identity to the packaging and labels of professional-grade cleaning products.

The logo, typography, colour coding and product information form a unified system, ensuring that each product has its own identity whilst remaining part of the SHUZER brand.

Product website

To showcase the brand and its product range, we have also developed a corporate product website.

The website functions as a digital catalogue where users can explore SHUZER’s products, their intended uses and specifications.

Integration with the Carclean B2B system

An important technical aspect of the project was the integration of the SHUZER website with the Carclean B2B system.

Product data is automatically fed from the B2B system, so there is no need to maintain and update the information separately across two different systems.

This architecture allows Carclean to be used as a centralised source of product data, whilst the SHUZER website serves as a public interface for presenting the brand and its products.

From brand identity to digital product

As a result, SHUZER has gained a comprehensive brand system: a logo, visual identity, colour coding for the product range, packaging design and a product website integrated with the B2B system.

The project combines our expertise in branding and visual identity with the development of bespoke web systems and B2B solutions, where design, product and technology work as a single, integrated system.