The website of the ‘TET’ TV channel

TET is a Ukrainian entertainment television channel. We completely revamped the channel’s digital platform, tet.tv — from planning and UX/UI design through to development, the CMS and content migration.

For TET, we carried out a comprehensive development of a media platform, with the ideil. team responsible for the entire cycle of creating the new website: requirements analysis, technical specifications, information architecture, prototyping, design, front-end and back-end development, and the content management system.

Our task was to revamp the TV channel’s large-scale content website and create a platform that would be user-friendly for both viewers and TET’s content team.

Designing the media platform

We began by jointly drawing up the technical specifications and designing the future structure of the website.

We developed user scenarios, information architecture and prototypes for key sections, taking into account the specific characteristics of TV channel websites and large media organisations: a significant volume of content, various content formats and the need for the editorial team to work quickly.

TV Channel UX/UI Design

The large number of content types and interaction scenarios required a comprehensive design system. As part of the project, the team created and agreed on around 120 standard page layouts and interface states.

The design had to reflect the nature of an entertainment TV channel whilst ensuring intuitive navigation between programmes, videos and other types of content.

Front-end and back-end development

Once the design phase was complete, we moved on to the full-scale development of the web platform: a responsive front-end, client-side logic, back-end and administration tools.

As a result, the design, content and business logic were integrated into a single system, designed to support the day-to-day operations of a large-scale media project.

A bespoke CMS for the content team

A particularly complex part of the project was the content management system, tailored to the TV channel’s team’s day-to-day processes.

The CMS was developed in line with TET’s structure and content types, enabling the team to manage content independently and keep a large number of pages up to date.

Content migration

In parallel with the development of the new website, we automated the transfer of information from the old version of tet.tv.

To achieve this, we implemented parsing of the existing website and prepared the data for the new structure, which enabled us to transfer the accumulated content and simplify the transition to the new platform.

Over 2,500 hours of development

The implementation of the new tet.tv was one of the team’s largest-scale projects: the programming phase alone required over 2,500 man-hours of work.

A significant portion of this work involved not only front-end and back-end development, but also the creation of a CMS, the migration of existing content, and the implementation of a large number of page types and user scenarios.

A digital platform for a TV channel

As a result, TET received a new digital platform created by the ideil. team — from the technical specifications and UX/UI to the programming, CMS and content migration.

The project demonstrates our expertise in developing websites and digital platforms for the media, as well as complex custom web systems where it is necessary to combine a large volume of content, editorial processes, bespoke design and technical architecture within a single product.