The Velozona online shop

For «Velozona» we developed a full-fledged e-commerce platform for selling bicycles, components, and accessories, with synchronization of products, stock, prices, and orders with the company’s accounting system.

The project went far beyond the standard online store. We implemented a custom e-commerce solution with a complex product structure, automatic data synchronization, a promotions and discounts system, product comparison, and tools for handling repeat sales.

The main task was to combine a convenient purchasing process for the user with the automation of the store’s internal processes.

Integration with the accounting system

The online store is integrated with the company’s product accounting system. We implemented automatic exchange of the catalog, stock, prices, and orders between the systems.

As a result, information about product availability and prices on the website is synchronized with the internal business data, and new online orders are transmitted to the accounting system for further processing.

Products with variations

Bicycles and many other products can have several modifications—such as different colours, frame sizes, or wheel diameters.

Instead of creating a separate page for each combination, we implemented a system of variable products. The user sees one model card and can directly select the necessary characteristics within it.

Promotions and discounts system

One of the most functional parts of the platform became the custom promotion engine—a system that allows for the creation of various promotional scenarios and automatically applies them to the user’s cart.

The system supports, in particular:

• discounts on individual products, categories, or brands;
• a gift or special price when purchasing a certain product;
• free shipping when a specified order amount is reached;
• progressive discounts depending on the quantity of products;
• a discount on the cheapest product in the cart;
• promotions that are valid on specific days or hours;
• mechanics such as «1+1=3» or a special price on the next product;
• promotions with a limited number of products or purchases.

Such architecture allows the marketing team to launch various promotional campaigns without the need to develop a separate mechanism for each new promotion.

Product comparison

For products with a large number of technical specifications, we developed a comparison system.

Users can add several models for comparison and see their specifications in a single table. The interface is also adapted for mobile devices, where comparing complex technical products is usually the most challenging.

Personal account and order tracking

In the personal account, the buyer can manage their data and orders, while the tracking system allows them to monitor the status of their purchase after checkout.

Thus, interaction with the customer continues even after the checkout process is completed.

Abandoned carts and trigger emails

To bring back potential buyers, we implemented an abandoned cart mechanism and automatic trigger email notifications.

The system can respond to certain user actions and automatically launch corresponding communication scenarios, helping the store to win back customers and complete unfinished purchases.

Custom e-commerce platform

As a result, «Velozona» received not just an online store, but a comprehensive e-commerce platform that combines a catalog and product variations, a complex promotions system, comparison, checkout, personal account, abandoned carts, automatic communications, and integration with the internal accounting system.

The project demonstrates our expertise in developing online stores and e-commerce platforms and custom web systems, where complex business logic and integrations work together with a simple and understandable user experience.