WestFood: favourite products, wholesale and retail

https://westfood.com.ua

About the client

WestFood — Cash&Carry, a distribution company specialising in food, household chemicals
and homewares. For over 16 years, they have been supplying goods wholesale and retail throughout Ukraine.

Challenge

How can you order 300 bars, 50 kilograms of salami and 180 bottles of juice in just a few clicks? Simply fill your online basket at WestFood.

Quick purchases at wholesale and retail prices are available thanks to a user-friendly B2B system with
the added option of ordering just like in an online shop.

How did we bring it all together? Scroll through
the case study to find out.

How did we set up the B2B system on the website WestFood?

STORE OWNER

Adds new retail locations and employees

STORE EMPLOYEES

They create and track orders

DISTRIBUTOR WESTFOOD

Collects and dispatches orders, receives goods.

Customer registration on the website

Getting started

Entrepreneurs or businesses register, fill in their details and add their team
Processing of the application

The completed application is sent to the staff at WestFood, where it is processed within two hours and entered into the system
Confirmation of registration

Once approved, users can access their personal accounts to start placing orders

HOW OUR DIGITAL SOLUTIONS SIMPLIFIED THE WORK

Personal account

Meet Ihor, the owner of TM “Eats”* who runs multiple grocery outlets: “FreshLand”,
“Eat at Home,” and “Potato&Co.” Through his personal account on WestFood, Ihor manages individual stores
and adds employees.

*Imaginary brand for illustrative purposes.

Igor signed a contract with WestFood and received individual cooperation terms for each of the stores
on the website: partner bonuses, personal prices, method and specified delivery time of the products.

Through his personal account, he tracks orders and debts of all the stores simultaneously.

Editing an order

Please meet Irina, an employee at TM ‘Yizh’. Her main responsibilities are to put together product baskets for all retail outlets, check orders and monitor their fulfilment status.

The employee added the necessary products to the cart and placed the order. Then she noticed that there were twice as many drinks for the “FreshLand” store than needed, and she also forgot to add new sausages
for “Eating at Home”.

Irina made changes in her personal account —
now she will receive all the necessary products on time.

Order returns

Yana is a member of staff at the ‘Yizh’ brand who is responsible for handling returns.

She received a new shipment of products
at the “Kartoplia&Co” store and noticed that the packaging of one box of chips was damaged. Yana logged into her personal account and created a return request, as well as reordered the product.

During the next shipment, the employee will receive a box of chips, return the product, and its cost will be credited to her personal account.

Internal accounting system WestFood

And this is Oleg, who processes orders on the website. If necessary, he adjusts
the availability of products and their weight in the internal accounting system.
All changes made by Oleg regarding
the order are reflected in the store’s history.

After the WestFood employee has processed
the order, the status is displayed in the seller’s personal account: awaiting delivery or delivered. Additionally,
in the “Debt” section, the payment terms and the amount to be paid upon receipt of the product appear.

How is the website filled with content?

WestFood offers a wide range of products: from household chemicals to burgers, sweets, and groceries. It’s interesting to see how the product updates take place.

Thanks to the internal accounting system on the WestFood website, all changes are made automatically. As soon as a new product is added to the system, its card appears in the WestFood catalogue, which no longer needs to be filled in manually.

How is the price determined?

How is the price formed?

After authorisation, each store is shown an individual price according to its contract. Regular sellers of WestFood benefit from the loyalty programme.

Prices for wholesale and retail goods are updated every minute.