Meat Farm

‘M’yasny Khutir’ is a Ukrainian brand of traditional meat and sausage products with a wide range of items.

For ‘M’yasny Khutir’, we developed a corporate product website that showcases the brand and its range, and helps potential partners and distributors to start working with the company.

The main task was to organise the extensive product catalogue and create a clear structure, allowing users to quickly navigate from a category to a specific product and access all the necessary information.

Online product catalogue

‘M’yasny Khutor’s’ product range is organised by category, which simplifies navigation and makes it easier to find the right products.

Each product has its own page with photographs and detailed information on ingredients, specifications and storage conditions.

This approach allows the website to function as a fully-fledged digital product catalogue, which is easy to maintain and expand in line with the brand’s product range.

FMCG Brand Presentation

The visual design of the website is centred around the brand’s products. The photographs, catalogue structure and product pages help to showcase the range and create a cohesive digital image for ‘M’yasny Khutor’.

For an FMCG brand, such a website serves both as the company’s corporate presence and as an information resource for consumers and partners.

Attracting Distributors and Partners

The website is not aimed solely at the end consumer. A separate section is provided for companies and entrepreneurs interested in distributing ‘M’yasny Khutir’ products.

A potential partner can browse the product range and submit their contact details via the enquiry form to facilitate further communication with a company representative.

Multilingual website

The website was developed in three language versions, enabling the brand to be presented to different audiences and utilising a single digital platform for communication with local and international partners.

Digital catalogue for a food brand

As a result, ‘M’yasnyi Khutir’ now has a corporate website that combines brand presentation, a structured product catalogue, detailed product pages, multilingual content and tools for engaging B2B partners.

The project demonstrates our expertise in developing corporate websites and bespoke web platforms for brands with extensive product catalogues and various scenarios for engaging with B2C and B2B audiences.