WEST AUTO HUB

WEST AUTO HUB is a comprehensive service for car owners, helping them to find and purchase a car in Europe or the US, have it delivered to Ukraine, clear customs and register the vehicle.

For WEST AUTO HUB, we worked on a comprehensive digital brand presence: we developed the visual identity and guidelines for its use, and created mobile apps for iOS and Android, as well as separate online services for car owners.

WEST AUTO HUB’s visual identity

The WEST AUTO HUB logo is based on the first letters of the company name ‘ WAH ’ and a graphic element inspired by road markings.

This concept directly links the brand’s visual identity to the automotive theme and allows the graphic symbol to be used as a recognisable element in communications.

Corporate Identity

We have developed a visual identity system and defined guidelines for the use of the logo, colours and brand elements in both digital and physical environments.

The identity has been adapted for various touchpoints with the brand: web interfaces, business documentation, stationery, clothing, flags, external signage and advertising structures.

We have also set out specific guidelines for logo placement and the use of brand colours to ensure the brand remains consistent regardless of the medium.

Mobile apps for iOS and Android

Our work on WEST AUTO HUB was not limited to the brand identity. We also developed mobile apps for iOS and Android for the company.

As a result, WEST AUTO HUB’s digital services became accessible to users directly via their smartphones, and the brand identity we created was consistently extended into the interfaces of the mobile products.

Online services for car owners

To automate specific scenarios, we also created bespoke web services tailored to the needs of people who buy and import cars.

One such product is the car customs clearance calculator, which allows users to calculate the costs associated with importing and clearing a vehicle through customs.

A unified brand ecosystem

As a result, WEST AUTO HUB received not only a new logo, but a comprehensive system for the brand’s interaction with customers — ranging from visual identity and physical media to mobile apps and specialised digital services.

The project combines our expertise in branding and visual identity, mobile apps and bespoke digital products, creating a consistent brand experience across various channels.