Mobile App for Forbes Ukraine Media

About the client

Forbes Ukraine is a business media outlet that shapes the country’s business landscape. It covers entrepreneurs, investors, scientists, and creatives who influence the development of Ukraine.

The challenge

The goal was to create a mobile product that expands the media’s digital ecosystem without changing editorial workflows, while opening up new opportunities for monetization and audience communication.

Do you need a mobile app if you already have a website?

Business media audiences live at a fast pace. Content is often consumed between meetings, on the go, or during short breaks throughout the day. In this context, a browser doesn’t always provide a smooth and uninterrupted experience.

A mobile app solves this by providing:

direct communication with the audience
a controlled user experience
deeper personalization
increased return frequency

For Forbes Ukraine, the app is a tool for developing its monetization system. The core idea is simple: the content and editorial workflows stay the same — only the way users interact with them changes.

Subscription management

The app is integrated into a unified paywall system that connects the website, the print magazine, and the mobile platform.

A user purchases a subscription, logs in once, and receives synchronized access to content on both the website and the app according to their plan. The user manages subscription settings on the platform where it was purchased:

on the website — via the website
in the mobile app — via App Store or Google Play accounts

Synchronized access helps prevent the app from becoming an isolated product with a separate audience that would require additional acquisition and retention efforts.

User profile

The app turns the user account into a full interaction hub with the media. Here, users can edit personal data, manage subscriptions, and configure email and personalization settings. Users can update their information on their own.

Account personalization

When setting up a profile, users select their professional interests. Based on this data, push notifications, email newsletters, and content recommendations are formed.

Users can change their interests at any time, so they fully control their content environment. At the same time, the editorial team works with audience segments, which helps retain subscribers longer and increase their value.

Push notifications

The mobile app provides the editorial team with a direct communication channel. Several types of push notifications are implemented:

automatic — based on interests
editorial — for key content
service — related to subscriptions

Unlike social media or email, this channel does not depend on third-party algorithms. The editorial team decides when and how to communicate with the audience.

For users, this is a way not to miss important topics without constantly scrolling feeds.
For the business, it is a tool to bring users back, increase engagement, and drive sales.

Email newsletters

Users can independently manage their email subscriptions. They can choose one or several options:

daily news digest
weekly Forbes Ukraine editorial digest
top Forbes Digital articles

Settings can be updated at any time. This makes communication more relevant and encourages users to come back to the app and keep reading.

Benefits of the Forbes Ukraine mobile app

Saved

This feature allows users to save articles to a personal list and read them later. It increases engagement and encourages users to come back to the platform.

Audio format

The app includes a built-in player that allows users to listen to AI-generated audio versions of articles in the background. This expands content consumption options, allowing users to choose a convenient format.

Offline access

Users can download saved articles and read them without Wi-Fi. This is especially important for those who are often on the move or experience unstable internet access.

Result

The mobile app became a natural extension of Forbes Ukraine’s digital ecosystem. It strengthens the monetization system, creates a direct communication channel, and expands personalization capabilities.

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